PRICE is the #1 most important factor in the sale of your home….in addition to choosing the right Realtor!
You DO NOT control market value….
There is no regulatory agency on home prices-the law of supply and demand reigns supreme.
However, professional appraisers, real estate agents and mortgage lenders all use the most recent selling prices of similar properties…in a similar location…and in similar condition…to determine a home’s fair market value.
The result is an “appraisal” of your home’s value-a professional opinion based on reliable market data. Called a Comparative Market Analysis (CMA), this market-data approach is considered the most accurate of all available tools and is the basis of all lending criteria- the “facts of record” upon which mortgage loans are based.
You DO control asking price…
Naming the asking price sets the home seller process in motion.
YOU choose the asking price.
The asking price you choose will largely determine the response you receive in the marketplace.
Only a buyer willing to put money in your pocket can tell you what your home is actually WORTH.
To choose the asking price that will best serve your selling goals, you must:
- Have a realistic idea of your home’s fair market value
- Know the market trend of your local real estate market
- Consider the season of the year
- Evaluate the aspects of your home that add to or subtract from its value
- Realize that “NEED” never determines “VALUE”
With this information in hand, you can then choose one pricing strategy if a quick sale is important to you, and another pricing strategy if making as much as you can is most important.
“Working together, I will help you make very strategic, yet simple, pricing decisions that are just right for your specific needs and objectives. Working together, we will get your home sold faster, with less stress and for top dollar!”
I could just write a book! I’ve already referred several people to you! First of all, I found your newsletter, with all the statistics, very interesting. During my initial interview, you showed me your strategy and assured me you could my home! Not only did I find your company highly professional, but your whole team treated me like family. The home stager really helped prepare my home for sale and the visual tour of photos captured the true beauty of my home inside and out. Greg, you and your team have helped me achieve my dream of moving to Colorado to begin a fresh new life! I will be forever grateful!!